Top 5 Beauty Retail Apps Performance in Portugal Q1 2022

In the first quarter of 2022, the top 5 beauty retail applications in Portugal showcased varying trends in downloads and active users, as reported by Sensor Tower.

LOOKFANTASTIC: Beauty & Makeup had a notable presence with its weekly downloads fluctuating between 1.5K and 3.2K. The highest downloads were recorded in the week of December 27, 2021, with 3.2K, while the lowest was in the final week of March 2022 with 1.5K. Weekly active users demonstrated a slight decline from 17.2K at the start of the quarter to 13.4K by the end of March.

Rituals Home & Body Cosmetics experienced a gradual decrease in both weekly downloads and active users. Downloads peaked at 1.3K in the first week of January, then gradually fell to 653 by the end of March. Active users started at 4.1K and dropped to 3.2K over the same period.

Perfumerías Primor maintained a relatively stable performance in weekly downloads, ranging from 574 to 776 throughout the quarter. Active users hovered around the 5K mark, showing minor fluctuations but ultimately remaining consistent.

Sephora - Maquilhagem e Perfum saw its weekly downloads range between 446 and 873. The highest number of downloads was seen in mid-February. However, there is no available data on weekly active users for this app.

KIKO MILANO - Makeup & beauty had its downloads peak at 763 in the second week of January, with a gradual decline to 294 by the last week of March. Active users followed a similar pattern, starting at 918 and decreasing to 531 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.